What is the main aim of Guerilla Marketing?

Guerilla Marketing firstly aims affecting consumers with low cost, creative and untraditional methods. Through these methods it results with high profits. When reaching this aim, it advocates that conducting a closely customer relationship is a required step for being successful in the market. So, guerrilla marketing examples mostly include interactive activities. In this activities, consumers generally have an active role. It is a good way to communicate with target group for a brand.