The Secret of Guerilla Marketing

Guerilla Marketing activities have generally been succesfull because they know where and how to go! A Guerilla knows that a marketing activity has to be sent to customers' subconscious because subconscious moves and decides before conscious. However subconscious is an effective decision-maker in the purchasing process. So, a Guerilla marketer should know how to make consumers' subconscious energise.

What is the main aim of Guerilla Marketing?

Guerilla Marketing firstly aims affecting consumers with low cost, creative and untraditional methods. Through these methods it results with high profits. When reaching this aim, it advocates that conducting a closely customer relationship is a required step for being successful in the market. So, guerrilla marketing examples mostly include interactive activities. In this activities, consumers generally have an active role. It is a good way to communicate with target group for a brand.

This ads campaign demonstrates that how a sticker could be effective like that. A powerful car light which can even burn the wall;)

Carlsberg stunts with bikers in cinema

What a formidable test, from Carlsberg;) Could you dare?

Depaul UK

Depaul UK

http://www.depauluk.org/

To increase awareness of youth homelessness, Depaul UK generated an excellent poster campaign which has two-sided message ignoring and considering the youth homelessness. The slogan is "There's another side to the story".

Unlock the 007 in you. You have 70 seconds!

What a perfect experience provided by Coca Cola as an example of Guerilla Marketing!

Guerilla Marketing Example from Turkey

A  Guerilla Marketing example which was ruthlessly carried out ;)