Here’s A Clever Billboard Designed To Make You Want Coffee

According to a scientific study conducted by State University of New York, a person yawning causes other 70% of people yawn. And a clever brand uses this strange information. Cafe Pele from Brazil has set up a digital billboard which has motion sensor system in a busy station, when it sees people walking around in the morning hours, a man or woman comes out in billboard and starts yawning, then other people see this and start yawning reluctantly. During this yawning stage, a few girls bring coffee to offer people yawning to wake them up:) By this way, a good and interactive communication and interaction is accomplished among brand and consumers. Through this way, the brand may extend its customer profile and enhance relationship with its customers which are already exist.

This is how guerilla marketing acts!

Along with the emerging of social media, some guerilla marketing activities have been conducted on these areas. For instance, sometimes we see some videos on YouTube which seem unrelated to sales or marketing but some messages are grounded in these videos. Even if we don't think consciously, our subconscious sees and understands something from these videos and stores them for the aim of  using another time. And guerilla knows this valuable and preserver information. This is how guerilla marketing acts. Let's watch!